To QR Code or Not To QR Code (And How To Make One)

So where do these squiggly designed cubes come from? They were originally designed for the automotive industry in Japan so that consumers could easily get more information beyond what the marketing people were trying to convey through packaging. It was a form of the barcode so that if a consumer sees the QR code, it would be super easy for them  to whip out their mobile phone and scan the code to gain access to that info. It comes in handy for coupons, downloadable info and lots of other marketing tools.

Some of the big QR code generators are KaywaGOQR.me, Visualead, and QR Stuff. You can do things like design your qr code (for a fee or membership), but they’re all free to create the traditional black and white (with no logo or analytics) one. It’s good to see if you can track performance through the code, like analytics, if it’s converting, and so forth and you have that option.

I have clients who love the whole QR code phenomenon. Usually, they aren’t necessary, but they do come in handy in print ads or if you need to redirect someone from a page on your site to another website or other content elsewhere. But print advertising is where you can really get some use out of it.

Imagine that you’re trying to promote a big end-of-season sale and a very convenient way to do that is to get people to your website for more info. What can your print ad accomplish?

  1. It lets people that read the paper know about the big sale.
  2. It lets people that read the paper that you have a fabulous website with more info.
  3. It lets your potential prospects go instantly to your info page with a quick scan on their tablet or cellphone.

Boom. It’s that easy. You can watch me make a qr code for gohamptons.com by watching the video below.


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