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Monthly Archives: December 2014

Social Media and The East End

As the holidays have more than crept up on us, I wanted to bring up social media. You see, social media is not so much about selling a product or promoting a service, it’s more about engagement, getting to know your community. And in doing so, you may pick up a prospect along the way. I don’t really believe in the 10% business/90% social commentary on venues like Facebook, Twitter, Pinterest, Instagram etc. It’s more like: just be yourself. If […]

Download Our Brochure — And Other Marketing Tips

So we have found a need to market ourselves outside of our precious-yet-robust community in the Hamptons, and in response we created a downloadable digital brochure that anyone can peruse, then share or download right from the page. I find that a lot of our clients see it as useful when their prospects can share their work with those that pull the purse-strings. For example, when a local builder is looking to be invited to bid on a construction job, […]